It kinda feels like I traveled through time and stole a fancy magazine from some well-curated waiting room of the future.

A super smart, super thought-provoking look into the forces that shape what we eat - and how what we eat shapes who we are. Filled with the most delightful Easter egg advertisements, it's serious futurism that never takes itself *too* seriously.

Appreciate you pushing the boundaries to consider our food future through this lens. Great 'magazine' (book) to wrap your brain around.

I cannot recommend MISE enough. It is an exceptionally thoughtful and well-planned book that stands out in every way. Plus, I never expected to get emotional while reading about the future of food, but this book managed to touch me in unexpected ways.

This publication was an insightful journey to the future, illustrating in an engaging way the potential good, bad and the ugly. Weeks later I still find myself thinking deeply about the scenarios and what it all means for NZ agriculture and as a human being! Mike really is a legend.

Mike has a striking ability to present how the future of food could look like. Highly recommended for all industry people looking to understand what's ahead of us!

This magazín/book is one of the best things I've read. It has a lot of inside of whats around the corner for the gastronomic industry in the next couple years.
Mike has a great way to put it all in paper.
I recommend 100%

Mike is a legend. And this book is exactly what is needed right now.